META MEDIA BUYING
Campaign architecture, Advantage+ setup, budgets, bidding, audience strategy, remarketing and ruthless weekly optimisation.
- Facebook + Instagram
- Sales, leads & acquisition
- Budget scaling frameworks
Berserk Media builds full-funnel Meta advertising systems for brands that are done with random boosts, tired creatives, and “let’s see what happens” media buying.
It needs a point of view. A testing cadence. Creative built for how people actually consume Meta today. Clean tracking. Fast decisions. And a team that knows the difference between a metric that looks good in a report and a metric that grows a business.
We combine media buying, direct-response creative, funnel thinking and weekly iteration into one operating system. Less theatre. More signal.
Strategy, media, creative and conversion thinking — built to work together instead of living in separate Slack channels.
Campaign architecture, Advantage+ setup, budgets, bidding, audience strategy, remarketing and ruthless weekly optimisation.
Hooks, offers, UGC direction, statics, carousels, short-form scripts and vertical video concepts designed around specific hypotheses.
We care about the inputs feeding the machine. Pixel hygiene, CAPI readiness, event structure and decision-making that respects attribution limits.
Ad message and landing-page message need to feel like the same conversation. We tighten the handoff so paid clicks have fewer reasons to bounce.
Meta is increasingly automated. That means your edge moves upstream: sharper positioning, stronger offers, more varied concepts and native-looking creative that earns attention before the algorithm ever gets a chance to optimise it.
Offer, funnel, tracking, account structure, historical performance and creative fatigue. We find what is actually limiting growth.
We create the testing map: audiences, campaign structure, offers, hooks, formats and landing-page message match.
New concepts go live in controlled batches so we can isolate signal, avoid noisy decisions and protect spend.
Budget moves toward proven combinations. Losers are cut. Winners are iterated. The creative pipeline stays ahead of fatigue.
Business outcome first. Platform metrics second.
Every week should produce a better next week.
We work best with businesses that have a real offer, enough margin to buy growth, and a willingness to test. E-commerce, local services, education, high-ticket offers and lead generation can all win on Meta — but only when the economics and creative system are treated seriously.
Meta is the core. That focus lets the strategy go deeper: Facebook, Instagram, Reels, Stories, Advantage+ and the creative systems that feed them. We can also advise how paid social should connect to your broader funnel.
Yes. Creative strategy is part of performance. We develop concepts, hooks, scripts, UGC briefs, static directions and iteration plans — then build a pipeline so the ad account never depends on one “hero” creative.
After the initial audit and tracking check, we prioritise the highest-confidence tests first. The exact launch window depends on access, creative assets and how much account cleanup is required.
We look past vanity metrics. The scorecard should reflect your model: CPA/CAC, revenue, MER/ROAS where appropriate, lead quality, conversion rate, creative efficiency and what we are changing next.
Tell us what you sell, what you're spending and where growth is getting stuck. We'll turn that into a clear first conversation.